Yorkston, Eric, et al. “A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments.” Journal of Consumer Research, vol. 31, no. 1, 2004, pp. 43–51., www.jstor.org/stable/10.1086/383422. Accessed 18 Jan. 2021.
Yorkston, E., Menon, G., & [David Glen Mick and Dawn Iacobucci served as editors and Punam Anand Keller served as associate editor for this article.]. (2004). A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments. Journal of Consumer Research, 31(1), 43-51. doi:10.1086/383422
Yorkston, Eric, Geeta Menon, and [David Glen Mick and Dawn Iacobucci Served as Editors and Punam Anand Keller Served as Associate Editor for This Article.]. "A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments." Journal of Consumer Research 31, no. 1 (2004): 43-51. Accessed January 18, 2021. doi:10.1086/383422.
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