Lowrey, Tina M., et al. “Phonetic Symbolism and Brand Name Preference.” Journal of Consumer Research, vol. 34, no. 3, 2007, pp. 406–414., www.jstor.org/stable/10.1086/518530. Accessed 22 Jan. 2021.
Lowrey, T., Shrum, L., & John Deighton served as editor and Stephen Hoch served as associate editor for this article. (2007). Phonetic Symbolism and Brand Name Preference. Journal of Consumer Research, 34(3), 406-414. doi:10.1086/518530
Lowrey, Tina M., L. J. Shrum, and John Deighton Served as Editor and Stephen Hoch Served as Associate Editor for This Article. "Phonetic Symbolism and Brand Name Preference." Journal of Consumer Research 34, no. 3 (2007): 406-14. Accessed January 22, 2021. doi:10.1086/518530.
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