Coulter, Keith S., et al. “Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing.” Journal of Consumer Research, vol. 37, no. 2, 2010, pp. 315–328., www.jstor.org/stable/10.1086/651241. Accessed 22 Jan. 2021.
Coulter, K., Coulter, R., & John Deighton served as editor and Geeta Menon served as associate editor for this article. (2010). Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing. Journal of Consumer Research, 37(2), 315-328. doi:10.1086/651241
Coulter, Keith S., Robin A. Coulter, and John Deighton Served as Editor and Geeta Menon Served as Associate Editor for This Article. "Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing." Journal of Consumer Research 37, no. 2 (2010): 315-28. Accessed January 22, 2021. doi:10.1086/651241.
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