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MLA
MASHON, MIKE. “NBC, J. Walter Thompson, and the Struggle for Control of Television Programming, 1946-58.” NBC: America’s Network, edited by MICHELE HILMES and MICHAEL HENRY, 1st ed., University of California Press, Berkeley; Los Angeles; London, 2007, pp. 135–152, www.jstor.org/stable/10.1525/j.ctt1pp6sx.14. Accessed 24 Nov. 2020.
APA
MASHON, M. (2007). NBC, J. Walter Thompson, and the Struggle for Control of Television Programming, 1946-58. In HILMES M. & HENRY M. (Eds.), NBC: America’s Network (pp. 135-152). Berkeley; Los Angeles; London: University of California Press. Retrieved November 24, 2020, from http://www.jstor.org/stable/10.1525/j.ctt1pp6sx.14
CHICAGO
MASHON, MIKE. "NBC, J. Walter Thompson, and the Struggle for Control of Television Programming, 1946-58." In NBC: America’s Network, edited by HILMES MICHELE and HENRY MICHAEL, 135-52. Berkeley; Los Angeles; London: University of California Press, 2007. Accessed November 24, 2020. http://www.jstor.org/stable/10.1525/j.ctt1pp6sx.14.

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