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MLA
“R&D For Information and Knowledge.” Gurus and Oracles: The Marketing of Information, by Miklos Sarvary, MIT Press, Cambridge, Massachusetts; London, England, 2012, pp. 131–154, www.jstor.org/stable/j.ctt5vjp4n.11. Accessed 25 May 2020.
APA
Sarvary, M. (2012). R&D for Information and Knowledge. In Gurus and Oracles: The Marketing of Information (pp. 131-154). Cambridge, Massachusetts; London, England: MIT Press. Retrieved May 25, 2020, from www.jstor.org/stable/j.ctt5vjp4n.11
CHICAGO
Sarvary, Miklos. "R&D for Information and Knowledge." In Gurus and Oracles: The Marketing of Information, 131-54. Cambridge, Massachusetts; London, England: MIT Press, 2012. Accessed May 25, 2020. www.jstor.org/stable/j.ctt5vjp4n.11.

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