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MLA
“Turning Buyer Attention the Company Way: Advertising.” The Wright Company: From Invention to Industry, by EDWARD J. ROACH, Ohio University Press, Athens, 2013, pp. 113–127, www.jstor.org/stable/j.ctt5vjsh9.13. Accessed 12 Aug. 2020.
APA
ROACH, E. (2013). Turning Buyer Attention the Company Way: Advertising. In The Wright Company: From Invention to Industry (pp. 113-127). Athens: Ohio University Press. Retrieved August 12, 2020, from www.jstor.org/stable/j.ctt5vjsh9.13
CHICAGO
ROACH, EDWARD J. "Turning Buyer Attention the Company Way: Advertising." In The Wright Company: From Invention to Industry, 113-27. Athens: Ohio University Press, 2013. Accessed August 12, 2020. www.jstor.org/stable/j.ctt5vjsh9.13.

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