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MLA
“Protosemiotists.” Semiotic Insights: The Data Do the Talking, by IRMENGARD RAUCH, University of Toronto Press, Toronto; Buffalo; London, 1999, pp. 127–150, www.jstor.org/stable/10.3138/9781442679764.15. Accessed 23 Sept. 2020.
APA
RAUCH, I. (1999). Protosemiotists. In Semiotic Insights: The Data Do the Talking (pp. 127-150). Toronto; Buffalo; London: University of Toronto Press. Retrieved September 23, 2020, from http://www.jstor.org/stable/10.3138/9781442679764.15
CHICAGO
RAUCH, IRMENGARD. "Protosemiotists." In Semiotic Insights: The Data Do the Talking, 127-50. Toronto; Buffalo; London: University of Toronto Press, 1999. Accessed September 23, 2020. http://www.jstor.org/stable/10.3138/9781442679764.15.

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