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MLA
RUTHERFORD, PAUL. The New Icons?: The Art of Television Advertising. University of Toronto Press, 1994, www.jstor.org/stable/10.3138/9781442681866, Accessed 29 Sept. 2020.
APA
RUTHERFORD, P. (1994). The New Icons?: The Art of Television Advertising. Toronto; Buffalo; London: University of Toronto Press. Retrieved September 29, 2020, from http://www.jstor.org/stable/10.3138/9781442681866
CHICAGO
RUTHERFORD, PAUL. The New Icons?: The Art of Television Advertising. Toronto; Buffalo; London: University of Toronto Press, 1994. Accessed September 29, 2020. http://www.jstor.org/stable/10.3138/9781442681866.

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