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MLA
“Front Matter.” The New Icons?: The Art of Television Advertising, by PAUL RUTHERFORD, University of Toronto Press, Toronto; Buffalo; London, 1994, pp. i-iv, www.jstor.org/stable/10.3138/9781442681866.1. Accessed 25 Jan. 2021.
APA
RUTHERFORD, P. (1994). Front Matter. In The New Icons?: The Art of Television Advertising (pp. I-Iv). Toronto; Buffalo; London: University of Toronto Press. Retrieved January 25, 2021, from http://www.jstor.org/stable/10.3138/9781442681866.1
CHICAGO
RUTHERFORD, PAUL. "Front Matter." In The New Icons?: The Art of Television Advertising, I-Iv. Toronto; Buffalo; London: University of Toronto Press, 1994. Accessed January 25, 2021. http://www.jstor.org/stable/10.3138/9781442681866.1.

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