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MLA
“Reading the Bessies.” The New Icons?: The Art of Television Advertising, by PAUL RUTHERFORD, University of Toronto Press, Toronto; Buffalo; London, 1994, pp. 104–135, www.jstor.org/stable/10.3138/9781442681866.10. Accessed 29 Sept. 2020.
APA
RUTHERFORD, P. (1994). Reading the Bessies. In The New Icons?: The Art of Television Advertising (pp. 104-135). Toronto; Buffalo; London: University of Toronto Press. Retrieved September 29, 2020, from http://www.jstor.org/stable/10.3138/9781442681866.10
CHICAGO
RUTHERFORD, PAUL. "Reading the Bessies." In The New Icons?: The Art of Television Advertising, 104-35. Toronto; Buffalo; London: University of Toronto Press, 1994. Accessed September 29, 2020. http://www.jstor.org/stable/10.3138/9781442681866.10.

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