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MLA
“Appendix: How to View Commercials.” The New Icons?: The Art of Television Advertising, by PAUL RUTHERFORD, University of Toronto Press, Toronto; Buffalo; London, 1994, pp. 207–216, www.jstor.org/stable/10.3138/9781442681866.14. Accessed 27 Jan. 2021.
APA
RUTHERFORD, P. (1994). Appendix: How to View Commercials. In The New Icons?: The Art of Television Advertising (pp. 207-216). Toronto; Buffalo; London: University of Toronto Press. Retrieved January 27, 2021, from http://www.jstor.org/stable/10.3138/9781442681866.14
CHICAGO
RUTHERFORD, PAUL. "Appendix: How to View Commercials." In The New Icons?: The Art of Television Advertising, 207-16. Toronto; Buffalo; London: University of Toronto Press, 1994. Accessed January 27, 2021. http://www.jstor.org/stable/10.3138/9781442681866.14.

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