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MLA
“Listing of Commercials.” The New Icons?: The Art of Television Advertising, by PAUL RUTHERFORD, University of Toronto Press, Toronto; Buffalo; London, 1994, pp. 217–238, www.jstor.org/stable/10.3138/9781442681866.15. Accessed 27 Jan. 2021.
APA
RUTHERFORD, P. (1994). Listing of Commercials. In The New Icons?: The Art of Television Advertising (pp. 217-238). Toronto; Buffalo; London: University of Toronto Press. Retrieved January 27, 2021, from http://www.jstor.org/stable/10.3138/9781442681866.15
CHICAGO
RUTHERFORD, PAUL. "Listing of Commercials." In The New Icons?: The Art of Television Advertising, 217-38. Toronto; Buffalo; London: University of Toronto Press, 1994. Accessed January 27, 2021. http://www.jstor.org/stable/10.3138/9781442681866.15.

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