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MLA
“Sources.” The New Icons?: The Art of Television Advertising, by PAUL RUTHERFORD, University of Toronto Press, Toronto; Buffalo; London, 1994, pp. 239–252, www.jstor.org/stable/10.3138/9781442681866.16. Accessed 22 Sept. 2020.
APA
RUTHERFORD, P. (1994). Sources. In The New Icons?: The Art of Television Advertising (pp. 239-252). Toronto; Buffalo; London: University of Toronto Press. Retrieved September 22, 2020, from http://www.jstor.org/stable/10.3138/9781442681866.16
CHICAGO
RUTHERFORD, PAUL. "Sources." In The New Icons?: The Art of Television Advertising, 239-52. Toronto; Buffalo; London: University of Toronto Press, 1994. Accessed September 22, 2020. http://www.jstor.org/stable/10.3138/9781442681866.16.

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