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MLA
“Index.” The New Icons?: The Art of Television Advertising, by PAUL RUTHERFORD, University of Toronto Press, Toronto; Buffalo; London, 1994, pp. 253–270, www.jstor.org/stable/10.3138/9781442681866.17. Accessed 25 Jan. 2021.
APA
RUTHERFORD, P. (1994). Index. In The New Icons?: The Art of Television Advertising (pp. 253-270). Toronto; Buffalo; London: University of Toronto Press. Retrieved January 25, 2021, from http://www.jstor.org/stable/10.3138/9781442681866.17
CHICAGO
RUTHERFORD, PAUL. "Index." In The New Icons?: The Art of Television Advertising, 253-70. Toronto; Buffalo; London: University of Toronto Press, 1994. Accessed January 25, 2021. http://www.jstor.org/stable/10.3138/9781442681866.17.

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