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MLA
“Introduction: Ads as Art.” The New Icons?: The Art of Television Advertising, by PAUL RUTHERFORD, University of Toronto Press, Toronto; Buffalo; London, 1994, pp. 3–9, www.jstor.org/stable/10.3138/9781442681866.5. Accessed 26 Sept. 2020.
APA
RUTHERFORD, P. (1994). Introduction: Ads as Art. In The New Icons?: The Art of Television Advertising (pp. 3-9). Toronto; Buffalo; London: University of Toronto Press. Retrieved September 26, 2020, from http://www.jstor.org/stable/10.3138/9781442681866.5
CHICAGO
RUTHERFORD, PAUL. "Introduction: Ads as Art." In The New Icons?: The Art of Television Advertising, 3-9. Toronto; Buffalo; London: University of Toronto Press, 1994. Accessed September 26, 2020. http://www.jstor.org/stable/10.3138/9781442681866.5.

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