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MLA
“Studies in American Excellence.” The New Icons?: The Art of Television Advertising, by PAUL RUTHERFORD, University of Toronto Press, Toronto; Buffalo; London, 1994, pp. 37–58, www.jstor.org/stable/10.3138/9781442681866.7. Accessed 27 Jan. 2021.
APA
RUTHERFORD, P. (1994). Studies in American Excellence. In The New Icons?: The Art of Television Advertising (pp. 37-58). Toronto; Buffalo; London: University of Toronto Press. Retrieved January 27, 2021, from http://www.jstor.org/stable/10.3138/9781442681866.7
CHICAGO
RUTHERFORD, PAUL. "Studies in American Excellence." In The New Icons?: The Art of Television Advertising, 37-58. Toronto; Buffalo; London: University of Toronto Press, 1994. Accessed January 27, 2021. http://www.jstor.org/stable/10.3138/9781442681866.7.

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