@article{10.1086/383422,
 ISSN = {00935301, 15375277},
 URL = {http://www.jstor.org/stable/10.1086/383422},
 abstract = {In this article we examine a phenomenon known as sound symbolism, where the sound of a word conveys meanings. Specifically, brand names are composed of individual sounds called phonemes and we investigate how this phonetic structure of brand names affects a consumer’s evaluation of products and their underlying attributes. We demonstrate that consumers use information they gather from phonemes in brand names to infer product attributes and to evaluate brands. We also demonstrate that the manner in which phonetic effects of brand names manifest is automatic in as much as it is uncontrollable, outside awareness and effortless.},
 author = {Eric Yorkston and Geeta Menon and [David Glen Mick and Dawn Iacobucci served as editors and Punam Anand Keller served as associate editor for this article.]},
 journal = {Journal of Consumer Research},
 number = {1},
 pages = {43--51},
 publisher = {Oxford University Press},
 title = {A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments},
 volume = {31},
 year = {2004}
}