@inbook{10.2307/j.ctt2jchrk.6,
 ISBN = {9780813124049},
 URL = {http://www.jstor.org/stable/j.ctt2jchrk.6},
 abstract = {The business activities that ordered the internal lives of merchant families also helped fashion their public identity. Buying, selling, and investing made merchant families conspicuous in the antebellum South. Every day merchants had to perform before an audience. Whether selling goods to a reluctant customer, mollifying a nervous creditor, or simply attending church, men and women in merchant families negotiated public roles determined by their trade. Moreover, the parts these commercial actors played in their communities fundamentally influenced how planters, farmers, and slaves perceived them. Successful merchants understood the sundry ways their public behavior could affect profits and made sure},
 bookauthor = {Frank J. Byrne},
 booktitle = {Becoming Bourgeois: Merchant Culture in the South, 1820-1865},
 pages = {41--76},
 publisher = {University Press of Kentucky},
 title = {The Antebellum Merchant in Southern Society},
 year = {2006}
}