@inbook{10.3138/9781442679085.12,
 ISBN = {9780802040961},
 URL = {http://www.jstor.org/stable/10.3138/9781442679085.12},
 abstract = {The sixteenth century was a time of considerable change in the field of theatre. These changes have been thoroughly documented and discussed by theatre historians and there is neither space nor necessity to rehearse the details once more here.¹ For an understanding of the implications of those changes for drama and ceremonial in Chester, however, I would emphasise two areas of change within the wider national pattern — one an incentive towards private sponsorship, and the other a disincentive towards the continuation of communal celebration.First, theatrical performance and display became an accepted form of self‐advertisement and noblemen commissioned pageants},
 author = {DAVID MILLS},
 booktitle = {Recycling the Cycle: The City of Chester and Its Whitsun Plays},
 pages = {125--152},
 publisher = {University of Toronto Press},
 title = {Professionalism, Commercialism, and Self-Advertisement},
 year = {1998}
}