@inbook{10.3366/j.ctt1r25vr.8,
 ISBN = {9780748637201},
 URL = {http://www.jstor.org/stable/10.3366/j.ctt1r25vr.8},
 bookauthor = {ROSINA MÁRQUEZ REITER},
 booktitle = {Mediated Business Interactions: Intercultural Communication Between Speakers of Spanish},
 pages = {80--135},
 publisher = {Edinburgh University Press},
 title = {The Negotiation of the Business Exchange},
 year = {2011}
}