@inbook{10.3366/j.ctt1r25vr.8, ISBN = {9780748637201}, URL = {http://www.jstor.org/stable/10.3366/j.ctt1r25vr.8}, bookauthor = {ROSINA MÁRQUEZ REITER}, booktitle = {Mediated Business Interactions: Intercultural Communication Between Speakers of Spanish}, pages = {80--135}, publisher = {Edinburgh University Press}, title = {The Negotiation of the Business Exchange}, year = {2011} }