@inbook{10.5149/9780807872383_goldstein.7,
 ISBN = {9780807835531},
 URL = {http://www.jstor.org/stable/10.5149/9780807872383_goldstein.7},
 abstract = {In late 1927, Frederick J. Schlink, consumer activist and assistant secretary of the American Engineering Standards Committee, wrote to Ruth O’Brien, who directed the Division of Textiles and Clothing in the Bureau of Home Economics (BHE), inquiring about the existence of the old-time “thrifty buyer.” He wanted to know if a recent study had determined “to what extent the individual housewife is buying for value rather than for ephemeral appeals of vogue or sales pressure.” Earlier that year, Schlink had coauthored the bestsellingYour Money’s Worth, a polemical critique of consumer capitalism, and participated, with O’Brien and many other home},
 bookauthor = {Carolyn M. Goldstein},
 booktitle = {Creating Consumers: Home Economists in Twentieth-Century America},
 pages = {98--135},
 publisher = {University of North Carolina Press},
 title = {Reforming the Marketplace at the Bureau of Home Economics, 1923–1940},
 year = {2012}
}