@inbook{10.5149/9780807898413_taussig.6, ISBN = {9780807871331}, URL = {http://www.jstor.org/stable/10.5149/9780807898413_taussig.6}, abstract = {In two widely separated areas of rural South America, as peasant cultivators become landless wage laborers, they invoke the devil as part of the process of maintaining or increasing production. However, as peasants working their own land according to their own customs they do not do this. It is only when they are proletarianized that the devil assumes such an importance, no matter how poor and needy these peasants may be and no matter how desirous they are of increasing production. Whereas the imagery of God or the fertility spirits of nature dominates the ethos of labor in the peasant}, author = {Michael T. Taussig}, booktitle = {The Devil and Commodity Fetishism in South America}, pages = {13--38}, publisher = {University of North Carolina Press}, title = {The Devil and Commodity Fetishism}, year = {1980} }