@inbook{10.5149/9781469621029_gloege.4,
 ISBN = {9781469621012},
 URL = {http://www.jstor.org/stable/10.5149/9781469621029_gloege.4},
 abstract = {The face of modern marketing in the early twentieth century belonged to an old-fashioned Quaker. Consumers across the United States could purchase Quaker pharmaceuticals, lace curtains, and men’s negligee shirts. They were wooed with ads wryly depicting “Quaker Maids” sailing the high seas atop bottles of rye whiskey.¹ But all other efforts paled in comparison to the Quaker Oats Company. A sophisticated pioneer of promotion, it had spent millions of dollars since the mid-1880s to make its smiling Quaker trademark synonymous with breakfast food, guaranteed pure.Members of the Society of Friends, the real Quakers, were not flattered by the},
 bookauthor = {TIMOTHY E. W. GLOEGE},
 booktitle = {Guaranteed Pure: The Moody Bible Institute, Business, and the Making of Modern Evangelicalism},
 pages = {1--14},
 publisher = {University of North Carolina Press},
 title = {Introduction},
 year = {2015}
}