@inbook{10.5749/j.cttttn4z.8,
 ISBN = {9780816648221},
 URL = {http://www.jstor.org/stable/10.5749/j.cttttn4z.8},
 abstract = {The pursuit of public health has been a pursuit of the public’s attention since the first efforts were made to provide medical treatment to the masses. This desire for a mechanism of mass publicity, coupled with an early focus on the spread of communicable diseases, meant that public health required an educational medium that could capture both movement through space and change over time; for these reasons, the spatial and temporal attributes of contagion had an obvious affinity for motion pictures and, later, video.¹ With its additional ability to represent organisms that are invisible to the naked eye, film appealed},
 author = {KIRSTEN OSTHERR},
 booktitle = {Imagining Illness: Public Health and Visual Culture},
 edition = {NED - New edition},
 pages = {62--82},
 publisher = {University of Minnesota Press},
 title = {Empathy and Objectivity: Health Education through Corporate Publicity Films},
 year = {2010}
}