PAUL RUTHERFORD
Copyright Date: 1994
Published
by: University of Toronto Press
Pages: 270
https://www.jstor.org/stable/10.3138/9781442681866
Book Description:
Tracing commercials from the late 1940s, when they made their first appearance, to the early 1990s, Rutherford focuses on the shape and character of actual commercials as well as on what we do with them.
eISBN: 978-1-4426-8186-6
Subjects: Language & Literature