Virtual Homelands
Virtual Homelands: Indian Immigrants and Online Cultures in the United States
MADHAVI MALLAPRAGADA
Series: The Asian American Experience
Copyright Date: 2014
Published by: University of Illinois Press
Pages: 216
https://www.jstor.org/stable/10.5406/j.ctt6wr6sr
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Book Info
Virtual Homelands
Book Description:

The internet has transformed the idea of home for Indians and Indian Americans. In Virtual Homelands: Indian Immigrants and Online Cultures in the United States , Madhavi Mallapragada analyzes home pages and other online communities organized by diasporic and immigrant Indians from the late 1990s through the social media period. Engaging the shifting aspects of belonging, immigrant politics, and cultural citizenship by linking the home page, household, and homeland as key sites, Mallapragada illuminates the contours of belonging and reveals how Indian American struggles over it trace back to the web's active mediation in representing, negotiating, and reimagining "home." As Mallapragada shows, ideologies around family and citizenship shift to fit the transnational contexts of the online world and immigration. At the same time, the tactical use of the home page to make gender, racial, and class struggles visible and create new modes for belonging implicates the web within complex political and cultural terrain. On e-commerce, community, and activist sites, the recasting of home and homeland online points to intrusion by public agents such as the state, the law, and immigration systems in the domestic, the private, and the familial. Mallapragada reveals that the home page may mobilize to reproduce conservative narratives of Indian immigrants' familial and citizenship cultures, but the reach of a website extends beyond the textual and discursive to encompass the institutions shaping it, as the web unmakes and remakes ideas of "India" and "America."

eISBN: 978-0-252-09656-3
Subjects: Sociology, Language & Literature
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Table of Contents
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  1. Front Matter
    Front Matter (pp. i-iv)
  2. Table of Contents
    Table of Contents (pp. v-vi)
  3. List of Illustrations
    List of Illustrations (pp. vii-viii)
  4. Acknowledgments
    Acknowledgments (pp. ix-xiv)
  5. Introduction: Recasting Home
    Introduction: Recasting Home (pp. 1-20)

    Virtual Homelands: Indian Immigrants and Online Cultures in the United Statesis a study of the textual, institutional, and discursive politics of online media that target, speak to, and are shaped by Indian immigrant cultures. The book’s main emphasis is on the idea of home, and its many reconfigurations online through the concept of thehomepage. It critically evaluates how homepages anchor the ideals and ideologies of belonging online in relation to two dominant imaginaries traditionally associated with the time-space of the home—namely, the domestic, familial household and the public, national homeland.

    The central contention of this study is...

  6. CHAPTER ONE Homepage Nationalisms: Silicon Indians and Curry Codes
    CHAPTER ONE Homepage Nationalisms: Silicon Indians and Curry Codes (pp. 21-45)

    Home, as Mary Douglas has insightfully noted, while not necessarily fixed in space, starts by bringing space under control; creating home spaces then involves creating regular patterns of activity and structures, both in place and in time.¹ The physical structure of the house, traditionally inscribed by notions of privacy, security, family, intimacy, comfort, and control, has long represented home at a micro-level. At a macro-level, the idea of home is usually manifested as our origin story, as the place that each of us come from.²

    While the homeland metaphorically operates as a collective home for the family of national citizens...

  7. CHAPTER TWO Out of Place in the Domestic Space: H4 Indian Ladies Negotiating Belonging
    CHAPTER TWO Out of Place in the Domestic Space: H4 Indian Ladies Negotiating Belonging (pp. 46-81)

    H4 Indian Ladies is an active and prolific discussion forum on Indusladies.com, one of the most popular community websites for Indian immigrants. The H4 Indian Ladies forum was created in 2005 and appears under the geographically marked section titled “USA and Canada” on the website’s discussion page under the category of “neighborhoods.”¹ That page has five geographical categories, aiming to appeal to Indians living all over the world; the USA and Canada section is second to the India section in the number of active threads and follow-up posts. As of January 2014, there are over seven hundred threads on the...

  8. CHAPTER THREE The Wired Home: Commodified Belonging for the Transnational Family
    CHAPTER THREE The Wired Home: Commodified Belonging for the Transnational Family (pp. 82-114)

    On July 2, 2012, India’s largest private sector bank ICICI launched a Facebook page for the banking services it targets to nonresident Indians (NRIs).¹ The launch was one in a series of measures by the corporation to use social media platforms to strengthen its decade-long investment in the global NRI community, especially those in the United States. Starting in the late 1990s and intensifying through the first decade of the twenty-first century, ICICI built a strategic relationship with Indian immigrants in the United States through its online banking services. The effect was remarkable: ICICI catapulted itself into a dominant position...

  9. CHAPTER FOUR Desi Networks: Linking Race, Class, and Immigration to Homeland
    CHAPTER FOUR Desi Networks: Linking Race, Class, and Immigration to Homeland (pp. 115-142)

    Konrad Aderer’s short documentaryRising Up: The Alamscenters on a Bangladeshi Muslim immigrant couple, Mohammed Alam and Sultana Jahangir, as they fight the U.S. government’s effort to deport them. In the shadow of enhanced, post-9/11 security measures, the concept of home figures as a central narrative trope. The film, produced in 2005 by Life or Liberty, a nonprofit multimedia project that supports immigrant rights, begins with scenes of the Alams in their apartment and concludes, eleven minutes later, with them as part of a public community protest, marching alongside thousands of others through the streets of New York City....

  10. Conclusion: Home Matters in the Age of Networks
    Conclusion: Home Matters in the Age of Networks (pp. 143-152)

    What is the most fitting way to conclude a book about immigrant belonging and the politics of home online? Rather than embracing the upbeat rhetoric of homecomings or remaking home—in the sense of creating a new, stable location in place of the old—I am emphasizing a deconstructive and critical position. As Rob Shields reminds us, “the Web is not visible from the point of one single webpage. There is no one page at which it all comes together.”¹ Although Shields is speaking more generally against totalizing myths of the Web’s technologies, the literal and metaphorical insights of his...

  11. Notes
    Notes (pp. 153-180)
  12. Index
    Index (pp. 181-188)
  13. Back Matter
    Back Matter (pp. 189-194)
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