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ArtsMoney: Raising It, Saving It, and Earning It

Joan Jeffri
Copyright Date: 1983
Edition: NED - New edition
Pages: 304
  • Cite this Item
  • Book Info
    Book Description:

    A guide to fiscal solvency for nonprofit arts organizations, which covers fundraising, alternative organizational structures, tax exemption, earned income, grants and gifts, cooperative efforts to save money, and the impact of technology.

    eISBN: 978-0-8166-8321-5
    Subjects: Business

Table of Contents

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  1. Front Matter
    (pp. i-vi)
  2. Table of Contents
    (pp. vii-viii)
  3. Preface
    (pp. ix-x)
    J. J.
  4. CHAPTER ONE Before Money: Management and Organization for Small Arts Groups
    (pp. 1-46)

    The American counterpart to European government subsidy of the arts is not, as many think, the National Endowment for the Arts plus a collective body of state and local arts councils. It is the tax law. Since the early part of the century United States tax law has provided certain kinds of institutions, and the people and agencies that offer contributions and donations to these institutions, with a set of incentives for giving to the arts. The most usual mechanism for capitalizing on these incentives is organization of the arts institution as a not-for-profit corporation.¹ While this mechanism, particularly when...

  5. CHAPTER TWO Raising Money: Private, Public, and Corporate Grants and Gifts
    (pp. 47-124)

    Peter Drucker describes the “third sector,” composed of nonprofit service-oriented institutions and organizations that seek to maintain and even enhance the quality of life as a frontier. Arts organizations bring to mind a kind of uncharted territory, ripe for development. They are places where standard organizational principles are difficult to apply and success is difficult to predict, where groups are frequently run on an ad hoc basis, where institutionalization is not always a desired goal, where “products” change as artistic personnel are changed, and where services themselves are often intangible and hard to measure.

    The widespread use of nonprofit incorporation...

  6. CHAPTER THREE Making Money: Financing Techniques and Strategies
    (pp. 125-180)

    Wordsworth’s famous phrase is an accurate description of the frustration felt by many arts groups trying to gain control of their destinies by providing their institutions with earned income, rather than relying on grants, gifts, and contributions. With a basic understanding of the tax law and of the Internal Revenue Code section 501(c)(3), some groups have developed ingenious schemes to keep their organizations afloat. These include the creation of separate for-profit corporations, subsidiary corporations, and licensing arrangements where an arts institution receives royalties rather than active income.

    While such alternatives may provide increased income for a group, the small arts...

  7. CHAPTER FOUR Saving Money: Survival Sharing
    (pp. 181-218)

    While some companies may be ambivalent about earning money through commercial activities, many smaller groups do not have the staff or the capital to enter into sustained earned-income projects in any long-range capacity. Some find that the effort required to implement even the best profit-oriented scheme is simply not worth the outlay of time and resources. One answer for these groups may be found in a variety of tactics employed to “save money” by avoiding certain costs before they are incurred. One of the most effective ways to avoid extra costs while maintaining and sometimes even expanding operations is through...

  8. CHAPTER FIVE Arts Money and The New Technology
    (pp. 219-268)

    While some areas of the new technology have been more responsive than others to arts programming, it is cable television that most recently has captured the hopes of many artists and institutions. They hope for a partnership that allows money for survival, exposure for their work, and the creation of a quality product in a medium that many find new and challenging. While transmission mechanisms include “over the air” network and public television, cable, satellite and microwave transmission, transmission through telephone wires, and transmission by videocassette and videodisc, many of the issues involved in the “technology revolution” are so current...

    (pp. 269-278)
  10. INDEX
    (pp. 279-293)
  11. Back Matter
    (pp. 294-294)