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From A to

From A to: Keywords of Markup

Copyright Date: December 2010
Edition: NED - New edition
Pages: 272
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  • Book Info
    From A to
    Book Description:

    From A to investigates the relationship between media and culture by articulating questions regarding the role of markup. How do the codes of HTML, CSS, PHP, and other markup languages affect the Web's everyday uses? How do these languages shape the Web's communicative functions? This novel inquiry positions markup as the basis of our cultural, rhetorical, and communicative understanding of the Web.

    eISBN: 978-0-8166-7502-9
    Subjects: Technology

Table of Contents

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    (pp. xi-xxiv)
    Bradley Dilger and Jeff Rice

    We live in the age of markup. As it becomes impossible to imagine a world without a World Wide Web, information organization, delivery, and production have converged on the simple principle of marking up information for given audiences. Markup, also called tagging, can be attributed to text, images, metadata, design, and behavior, affecting how readers engage with and encounter information. Markup bolds and centers, generates links, positions images on pages, produces output, and so on. Markup organizes and displays information; it institutionalizes practices relevant to online communication. Markup is the first thing Web writers engage, whether or not they imagine...

  2. 1 TARRYING WITH THE : The Emergence of Control through Protocol
    (pp. 1-20)
    Thomas Rickert

    HTML’s ...

  3. 2 : Exploring Rhetorical Convergences in Transmedia Writing
    (pp. 21-32)
    Sarah J. Arroyo

    David Weinberger’s comments encapsulate the goal of this entry for the bold tag: . , a simple typographical tag, brings to the forefront a juxtaposition of issues ranging from ancient rhetoric to rhet orics for new media in order to illuminate the importance of writing in and for multiple media platforms. Boldness, as we will see, highlights some of rhetoric’s central areas of contention because it brings several rhetorical divisions—historically set up in opposition—to the forefront and creates the conditions for intermingling these divisions, giving a broader and more encapsulating role for writing in digital culture....

  4. 3 alt: Accessible Web Design or Token Gesture?
    (pp. 33-48)
    Colleen A. Reilly

    This chapter explores alt=" ", or the alt attribute, used in HTML to provide textual alternatives for visual content. alt has long been a marker of the marginal, othered, and controversial on the Internet, starting with the “alt.*” Usenet hierarchy, in which such discussion groups as alt.drugs,, and alt.rock-n-roll were created in the late 1980s (Bumgarner; Lee; Sexton). Although the alt-ed spaces of the alt.* hierarchy and alt attributes in HTML were developed ostensibly to provide a means for participation and access for other voices and users, in practical terms, the resulting alternate Usenet and Web site experiences created...

  • 6 AN ACCIDENTAL IMPERATIVE: The Menacing Presence of  
    (pp. 81-97)
    Brian Willems

    The purpose of a nonbreaking space is to create a blank space between two characters that cannot be separated by a line break. The reason for using a nonbreaking space is to deny text wrapping between characters. Although this is an example of the standard use of the nonbreaking space,   is also often seen as being overused by nonprofessional Web designers as a means of quickly getting blank space onto a Web page. An example of the more standard use of the nonbreaking space is in French, where a question mark is separated from the rest of a sentence...