"Know the Signs" Suicide Prevention Media Campaign Is Aligned with Best Practices and Highly Regarded by Experts

"Know the Signs" Suicide Prevention Media Campaign Is Aligned with Best Practices and Highly Regarded by Experts

Joie D. Acosta
Rajeev Ramchand
Copyright Date: 2014
Published by: RAND Corporation
Pages: 2
https://www.jstor.org/stable/10.7249/j.ctt14bs447
Search for reviews of this book
  • Cite this Item
  • Book Info
    "Know the Signs" Suicide Prevention Media Campaign Is Aligned with Best Practices and Highly Regarded by Experts
    Book Description:

    Reports the findings of an evaluation by a panel of experts on the extent to which a suicide prevention media campaign in California is aligned with best practices in the field.

    eISBN: 978-0-8330-8940-3
    Subjects: Psychology, History

Table of Contents

  1. ʺKnow the Signsʺ Suicide Prevention Media Campaign Is Aligned with Best Practices and Highly Regarded by Experts
    (pp. None)
    Joie D. Acosta and Rajeev Ramchand

    The California Mental Health Services Authority (CalMHSA) statewide Prevention and Early Intervention activities funded by counties under Proposition 63 included a multifaceted social marketing campaign for preventing suicide. One component of this campaign, which was developed in 2011, is a statewide mass media effort, called “Know the Signs,” that aims to prepare more Californians to prevent suicide by encouraging them to know the warning signs, offer support to persons at risk, and reach out to local resources. The program’s slogan is “Pain Isn’t Always Obvious.” Messages are promoted through common media channels (posters, banner ads, billboards) that encourage people to...