Wall Street believes that all public companies should grow
smoothly and continuously, as evidenced by ever-increasing
quarterly earnings, and that all companies either "grow or die."
Introducing a research-based growth model called "Smart Growth,"
Edward D. Hess challenges this ethos and its dangerous mentality,
which often deters real growth and pressures businesses to create,
manufacture, and purchase noncore earnings just to appease Wall
Smart Growth accounts for the complexity of growth from the
perspective of organization, process, change, leadership,
cognition, risk management, employee engagement, and human
dynamics. Authentic growth is much more than a strategy or a
desired result. It is a process characterized by complex change,
entrepreneurial action, experimental learning, and the management
of risk. Hess draws on extensive public and private company
research, incorporating case studies of Best Buy, Sysco, UPS,
Costco, Starbucks, McDonalds, Coca Cola, Room & Board, Home
Depot, Tiffany & Company, P&G, and Jet Blue. With
conceptual innovations such as an Authentic Earnings and Growth
System framework, a seven-step growth funnel pipeline, a Growth
Decision Template, and a Growth Risks Audit, Hess provides a
blueprint for an enduring business that strives to be better,
rather than simply bigger.
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