Building successful start-ups was never quite as easy as it
seemed, and the changing economic climate has raised the stakes,
reduced the margin of error. New entrepreneurs can't stumble into
wealth on the power of half-formed ideas, or turn dreams into
reality without doing a lot of homework. It's time to get smart.
This book teaches would-be entrepreneurs the skills they need to
get through the venture capital process with companies that will
survive to grow and succeed.
Rob Ryan, a pioneer in the high-tech industry, founded Ascend
Communications in 1989, and throughout the nineties provided firms
with the infrastructure they needed to keep up with the rapid
growth of the Internet. At the beginning of 1999, Ascend was sold
to Lucent for $25 billion. Since retiring from Ascend and starting
Entrepreneur America, Ryan has helped launch a string of successful
companies, including Virtmed, RightNow, and Virtual Ink. All
provide electronic solutions to real-world problems, meet
existing-rather than manufactured-needs, and save their customers
time and money.
In Smartups, Ryan focuses on methods he's
developed over the years for building a sustainable business that
makes money. He emphasizes the importance of testing ideas on
customers and making sure that a product offers something new and
important. Recognizing a team's key competencies is crucial, Ryan
says. He also finds it necessary to take certain steps at the
correct stages of a company's inception. Smartups will
show you how to turn your idea into a real product, take it to
investors, and get your start-up started right.
Table of Contents
You are viewing the table of contents
You do not have access to this
on JSTOR. Try logging in through your institution for access.