JING WANG
https://www.jstor.org/stable/j.ctt13x0h7f
Book Description:
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
eISBN: 978-0-674-04482-1
Subjects: Marketing & Advertising, Sociology