Rogue Flows brings together some of the best and most knowledgeable
writers on consumption and cultural theory to chart the
under-explored field of cultural flows and consumption across
different regions in Asia, and the importance of these flows in
constituting contemporary Asian national identities. It offers
innovative possibilities for envisioning how the transfer of
popular and consumer culture (such as TV, music, film, advertising
and commodities) across Asian countries has produced a new form of
cross-cultural fertilisation within Asian societies, which does not
merely copy Western counterparts.
Rogue Flows is unique in its investigation of how "Asianness" is
being exploited by Asian transnational cultural industries and how
it is involved in the new power relations of the region. It is an
important contribution to the literature of Asian cultural studies.
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