Discourses of Cultural China in the Globalizing Age

Discourses of Cultural China in the Globalizing Age

Edited by Doreen D. Wu
Copyright Date: 2008
Pages: 272
  • Cite this Item
  • Book Info
    Discourses of Cultural China in the Globalizing Age
    Book Description:

    The essays in Discourses of Cultural China in the Globalizing Age examine the discourses of Cultural China from a glocalization perspective, and attempt to understand contemporary Cultural China by recording, describing and explaining its current discourses. The book also analyses how the interpretation of Cultural China is connected with its past and how its discourses are reconstructed with those of other cultures in the age of accelerated globalization. The chapters here provide fresh empirical data and thought-provoking assessments of current discursive patterns in the Greater China region. This book is the second title in the Studying Multicultural Discourses series, which promotes a new, multiculturalist orientation in discourse studies. Discourses of Cultural China in the Globalizing Age is ideal for students, researchers, and scholars who would like to know more about the discursive practice and changes in one of the fastest-growing regions in the world.

    eISBN: 978-988-8052-20-2
    Subjects: Linguistics

Table of Contents

  1. Front Matter
    (pp. i-iv)
  2. Table of Contents
    (pp. v-vi)
  3. Acknowledgements
    (pp. vii-viii)
  4. Contributors
    (pp. ix-x)
  5. Glocalization and the Discourses of Cultural China: An Introduction
    (pp. 1-10)
    Doreen D. Wu

    Amidst the changes, alienation and re-grouping in the age of accelerated globalization, a new universe is fast taking shape and firming up: the universe of “Cultural China,” whose boundary, if it had one, is receding beyond erstwhile, stereotypical limits and whose referents and implications are proliferating. This new universe represents, in addition to mainland China, Hong Kong, Macao, Taiwan, Singapore, various Chinese diasporas in the Asia-Pacific, North America, Europe, and further afield. This formative universe is becoming increasingly meaningful and significant, both within the relevant communities and outside them. Because of the changing economic, geopolitical, and international position that China...

  6. Part I: Conflict, Crisis, and Discourse Struggle in Cultural China
    • 1 Official Discourse of a “Well-off Society”: Constructing an Economic State and Political Legitimacy
      (pp. 13-26)
      Bei Cai

      Communist regimes worldwide faced a legitimacy crisis when the Cold War ended. The Communist Party of China (CPC) in the late 1970s began to shift from its decade-long ideological orthodoxy of “class struggle” to national economic development and modernization. After more than two decades, China’s economy has been reinvigorated and China is now becoming an international economic powerhouse. As elements of a free market economy are introduced to a society that still proclaims its allegiance to Marxist ideology, there has been a gradual shift of political identity and long established social goals. Meanwhile, the transition to a market economy has...

    • 2 Dances with Discursive Ghosts: Ideology of the Body in Contemporary Chinese Cinema from Unrequited Love to Big Shot’s Funeral
      (pp. 27-52)
      Sihui Mao

      If, as Sergio Leone points out in The Good, the Bad and the Ugly, “America was civilized by men who killed for profit,” China (“the Middle Kingdom”) was civilized by men who all became discursive ghosts, ghosts that still haunt the political, social, cultural, and personal spaces of the Chinese. In contemporary Chinese culture, the body is, morally, the most controversial, and, culturally, the most unexplored, four-letter word which was, if not still is, almost a synonym for “bourgeois decadence” or simply “bad taste.” The use of the body has been systematically compartmentalized, which “produces body units that are easy...

    • 3 A Woman Warrior or a Forgotten Concubine? Verbal Construction of a Feminist Politician in Taiwan
      (pp. 53-70)
      Sai-hua Kuo

      In the past three decades, there has been an extensive literature investigating ways in which women’s and men’s talk differs. In general, analyses of typical female ways of interacting have identified features which can be described as cooperative, facilitative and “other oriented,” while male talk has been characterized as typically competitive, argumentative, and verbally aggressive. In addition, women are found to be more comfortable in private, informal contexts of talk, whereas men are generally more willing than women to contribute in more public or formal contexts (Coates 1986; Tannen 1990).

      The past decade has witnessed an increased number of women...

    • 4 The SARS Case Report as a Genre: How It Figures in Anti-SARS Social Practice
      (pp. 71-96)
      Hailong Tian

      Discourse has drawn the joint attention of linguistics and social sciences as a result both of the linguistic turn to the social (Kress 2001) and of the social turn to discourse (Wetherell et al. 2001; Jaworski and Coupland 1999). Despite its diverse definitions (e.g. Stubbs 1983, 1; Brown and Yule 1983, 1; Fasold 1990, 65; Foucault 1972), discourse is seen in Critical Discourse Analysis (CDA) as (part of) social practice and at the same time representation of social practice (Van Leeuwen 1993; Fairclough 2001, 2003; Chouliaraki and Fairclough 1999). In other words, CDA argues that discourse functions as social practice...

  7. Part II: Hybridized and Diverse Discourses in Cultural China
    • 5 Patterns of Global-Local Fusion in Chinese Internet Advertising
      (pp. 99-112)
      Doreen D. Wu

      The space of cultural production and representation is mostly inhabited by the images and goods pertaining to the everyday life of the population. The present study attempts to study the cultural transformations of China via an investigation of the image and language resources deployed by multinational as well as local corporations for promoting their products on the Internet.

      Although Internet advertising is not yet the most dominant mass advertising medium in China, it has been growing at an unprecedented rate. The Internet was first introduced into China in 1994 and by the end of 2003 there were 79.5 million Internet...

    • 6 Children’s Television Programs in China: A Discourse of Success and Modernity
      (pp. 113-128)
      Kara Chan and Fanny Chan

      The economic development of China has been rapid and impressive in the past two decades. China’s Gross National Product (GNP) reached 94,346 billion Yuan in 2001 (China Infobank 2003). With an 8.2 percent increase in Gross Domestic Product (GDP) in the first half of 2003, China has become the country with the world’s fastest growing economy. It overtook the United States in 2002 as the prime destination for foreign direct investment (Knyge 2003). With 1.4 billion people, China is the fastest growing and largest potential market in the world (Chan and Cheng 2002).

      Since China adopted the Open Door Policy...

    • 7 Confucianism and Utilitarianism in Jiang-Clinton Rhetoric
      (pp. 129-150)
      D. Ray Heisey

      Political leaders may be expected to reflect the cultural values implicit in their respective cultures. When leaders from different civilizations and cultural systems meet at a summit or exchange visits and address the national audiences of their counterparts, we would expect them to communicate different cultural values in those speeches. Considerable research has been published on the impact of cultural values on political communication (Heisey 1997; Zhao 1999; M. T. Wang 1999; Heisey 1999, 2003; Li 2000; Qiu 2000; Yin and Hall 2002; M. L. Wang 2002; Kluver 2002; Brockett 2005; Lu and Simons 2006). When two world leaders, such...

    • 8 East Is East and West Is West? Values and Styles of Communication in Foreign-Invested Enterprises in China
      (pp. 151-166)
      Sim Liang

      Business organizations and business managers require effective communication for management and motivation of their staff to achieve organizational objectives. Like other human organizations, internal communication in the business setting takes place in multi-directions, including exchange of messages in discourse (mission, vision, values statements, business plans, presentations, internal publications) and in symbols (artifacts, events, actions, processes, systems, decisions, managerial behavior). In most cases, the messages are transmitted in a way consistent with the values and style of the organization. As communication involves a complex, multilayered, dynamic process of encoding (producing), sending, carrying, receiving, and last, but certainly not the least, decoding,...

    • 9 News Coverage on Soong Meiling’s Death across Mainland China, Hong Kong, and Taiwan
      (pp. 167-186)
      Changfeng Chen and Jiani Zhang

      On October 24, 2003 Beijing time, Soong Meiling passed away at her apartment in New York, where she had lived in seclusion, at age 106. This legendary lady lived a life across three centuries with tenacious vitality. Every major media outlet in the US covered this news on the same day, such as The New York Times, The Washington Post, USA Today, and The Los Angles Times, as well as television and cable news networks ABC, NBC, CBS, CNN, and FOX. The New York Times Online made available a large database related to Chiang Kaishek (Jiang Jieshi) and Soong Meiling,...

  8. Part III: Discourse and Identity in Cultural China
    • 10 Discourse and Cultural Identity: Towards a Global Identity for Hong Kong
      (pp. 189-202)
      Anthony Fung

      With political pressure from the People Republic of China (PRC) to displace Hong Kong’s autonomy with national agendas, a local discourse gradually crystallized. The search was for an original, native, and local culture with values that its own people shared. Advocates who stalwartly defend these values — political, economic, and social — regard them as being reflective of local identities. Could these vaguely defined values constitute real identities? What is the essence of the Hong Kong identity? How could it be measured?

      These are very challenging questions. The existence of this identity is, I would argue, strongly suggested by recent social incidents....

    • 11 Analyzing Chinese Identity Today: New Insights into Identity Rankings of Young Adults in Urban China
      (pp. 203-230)
      Shutian Zhang and Steve Kulich

      Identity has become a prism through which other aspects of contemporary life can be recognized, considered, and examined. In the domain of intercultural communication, conceptions of culture, in particular, have been debated from the perspective of the individual, group or categorical differences, creolization, and hybridity (Bauman 1999). Can desired identities be adopted and discarded like a change of costume, as Christopher Lasch (1984) observed? Or does the broad cultural heritage of a society — Confucian or Communist — leave an imprint on values that endure despite China’s modernization (Inglehart 2000)?

      This chapter argues that studying identity, particularly through personal ranking preferences contributes...

    • 12 The Mediated Chinese Individual Globality
      (pp. 231-242)
      Xiaohui Pan

      Globalization has been recognized as a significant concept in academic discourse since the mid-1980s when its use diffused to a wide range of fields (Robertson 1994). Despite the diverse views of globalization it appears in culture, arts, ethics, academic, and political dimensions. Globalization theory has thus become comprehensive and includes economical, political, social, and cultural components. Therefore, the interest in globalization and its consequences are related to both the desire to understand current changes and to the realization that the future of the world is becoming more unified.

      Theorizing about globalization, Robertson thinks that it is a complex process in...

  9. Towards a Chinese-Discourse-Studies Approach to Cultural China: An Epilogue
    (pp. 243-254)

    This is the second volume of the Studying Multicultural Discourses series. Amongst other things, the book points to the importance to studying culture as discourse and draws attention to the study of especially Eastern forms of communication through the particular case of Cultural China. I congratulate the editor Doreen Wu and colleagues on the accomplishment of this timely work.

    In the present epilogue I shall do two interrelated things: on the one hand, I shall reaffirm Doreen Wu and colleagues’ new and promising discursive approach to Cultural China. To do this, I shall try and provide an explicit account of...

  10. Index
    (pp. 255-262)