The recent global financial crisis raises pressing issues that
are not exclusively economic. The health of the economy, Kevin T.
Jackson contends, reflects the moral health of the wider culture:
ethics must be considered along with economics to understand world
markets, especially now that globalization and other forces have
increasingly complicated the regulation of transnational corporate
conduct. Virtuosity in Business calls on businesspeople
and ethicists to expand their thinking by stressing the profound
relevance of philosophy to business and economics.
Virtuosity in Business shows that ethics has been the
overriding problem for business and that it is the only enduring
solution. Drawing on a variety of philosophical sources, including
Aristotle, Thomas Aquinas, and Jean-Paul Sartre, Jackson applies
the concept of virtue to the competitive realm of the marketplace.
Virtuosity, in all realms of human endeavor, is not merely a
display of technical skill or adherence to conventional norms. The
invisible law of virtuosity, which discourages misconduct and
rewards good corporate citizenship, guides ethical firms and wise
entrepreneurs toward greater success by playing a constructive part
in the human enterprise.
A pioneering work in the contemporary philosophy of business,
Virtuosity in Business revivifies business ethics to
address concerns arising from the global financial crisis, such as
restoration of faith in the market, respect for human rights, and
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