In Demographic Vistas, David Marc shows how we can take
television seriously within the humanist tradition while enjoying
it on its own terms. To deal with the barrage of messages from
television's chaotic history, Marc adapts tools of theatrical and
literary criticism to focus on key personalities and genres in ways
that reward serious students and casual viewers alike.
This updated edition includes a new foreword by Horace Newcomb and
a new introduction by the author that discusses the ways in which
the nature of television criticism has changed since the book's
original publication in 1984. A new final chapter explores the
paradox of the diminishing importance of over-the-air broadcasting
during the period of television's greatest expansion, which has
been brought about by complex technologies such as cable,
videocassette recorders, and online services.
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