As Long as We Both Shall Love
As Long as We Both Shall Love: The White Wedding in Postwar America
KAREN M. DUNAK
Copyright Date: 2013
Published by: NYU Press
Pages: 254
https://www.jstor.org/stable/j.ctt9qfhs6
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Book Info
As Long as We Both Shall Love
Book Description:

When Kate Middleton married Prince William in 2011, hundreds of millions of viewers watched the Alexander McQueen-clad bride and uniformed groom exchange vows before the Archbishop of Canterbury in Westminster Abbey. The wedding followed a familiar formula: ritual, vows, reception, and a white gown for the bride. Commonly known as a white wedding, the formula is firmly ensconced in popular culture, with movies likeFather of the BrideorBride Wars, shows likeSay Yes to the DressandBridezillas, and live broadcast royal or reality-TV weddings garnering millions of viewers each year.Despite being condemned by some critics as cookie-cutter or conformist, the wedding has in fact progressively allowed for social, cultural, and political challenges to understandings of sex, gender, marriage, and citizenship, thereby providing an ideal site for historical inquiry.As Long as We Both Shall Loveestablishes that the evolution of the American white wedding emerges from our nation's proclivity towards privacy and the individual, as well as the increasingly egalitarian relationships between men and women in the decades following World War II. Blending cultural analysis of film, fiction, advertising, and prescriptive literature with personal views expressed in letters, diaries, essays, and oral histories, author Karen M. Dunak engages ways in which the modern wedding emblemizes a diverse and consumerist culture and aims to reveal an ongoing debate about the power of peer culture, media, and the marketplace in America. Rather than celebrating wedding traditions as they used to be and critiquing contemporary celebrations for their lavish leanings, this text provides a nuanced history of the American wedding and its celebrants.Karen M. Dunak is Assistant Professor of History at Muskingum University in New Concord, Ohio.

eISBN: 978-0-8147-6476-3
Subjects: History
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  1. Front Matter
    Front Matter (pp. i-iv)
  2. Table of Contents
    Table of Contents (pp. v-vi)
  3. ACKNOWLEDGMENTS
    ACKNOWLEDGMENTS (pp. vii-x)
  4. Introduction
    Introduction (pp. 1-12)

    The 2009 filmBride Warsbegins innocently enough. After a youthful sighting of a wedding celebrated at New York City’s Plaza Hotel, best friends Liv (Kate Hudson) and Emma (Anne Hathaway) are smitten. They decide their weddings will be just as grand as the one they witnessed as girls. Childhood fantasy becomes adult expertise as they memorize and categorize the best in wedding styles, themes, and professionals. When the audience meets Liv and Emma as adults, they are attending a college friend’s wedding, dissecting the celebration, point by point. Their verdict: “It ain’t June, and it ain’t the Plaza.” When...

  5. 1 “Linking the Past with the Future” ORIGINS OF THE POSTWAR WHITE WEDDING
    1 “Linking the Past with the Future” ORIGINS OF THE POSTWAR WHITE WEDDING (pp. 13-43)

    In the midst of the planning for Kay Banks’s 1948 wedding, her father Stanley mused to himself: “It should have been so simple. Boy and girl meet, fall in love, marry, have babies—who eventually grow up, meet other babies, fall in love, marry. Looked at from this angle, it was not only simple, it was positively monotonous. Why then must Kay’s wedding assume the organizational complexity of a major political campaign?”¹ Stanley’s bewilderment at the wedding process indicated the changing nature of the celebration in post–World War II America. Edward Streeter’sFather of the Bridechronicled the events...

  6. 2 “The Same Thing That Happens to All Brides” LUCI JOHNSON, THE AMERICAN PUBLIC, AND THE WHITE WEDDING
    2 “The Same Thing That Happens to All Brides” LUCI JOHNSON, THE AMERICAN PUBLIC, AND THE WHITE WEDDING (pp. 44-74)

    The bride-to-be sat in the center of a circle of friends. The first of several wedding showers to come, this particular event was hosted by a close friend and bridesmaid. Most of the young women in attendance were close in age to the 19-year-old guest of honor. The year was 1966, and these young women had yet to embrace the increasingly casual style that soon would dominate American fashion. Dressed in knee-length shifts of various summer hues, the guests had spent time preparing for this party. Each woman’s hair was styled and her face made up. They looked like junior...

  7. 3 “Getting Married Should Be Fun” HIPPIE WEDDINGS AND ALTERNATIVE CELEBRATIONS
    3 “Getting Married Should Be Fun” HIPPIE WEDDINGS AND ALTERNATIVE CELEBRATIONS (pp. 75-101)

    On June 29, 1971Lookmagazine, the general-interest American publication based in the tradition ofLifemagazine’s photo essay, published an article entitled “Marriage the New Natural Way.” In a multi-page spread,Look’s middle-class, middle-American readers were treated to a vibrant vision of a wedding celebrated on a daffodil farm in the Virginia countryside. While just a dry run put on for the benefit ofLook’s readers, the simulation replicated plans for the actual wedding day. A group of young, attractive men and women, bathed in sunlight, celebrated in a field full of trees and flowers. Dressed in colorful garments...

  8. 4 “Lots of Young People Today Are Doing This” THE WHITE WEDDING REVIVED
    4 “Lots of Young People Today Are Doing This” THE WHITE WEDDING REVIVED (pp. 102-133)

    In 1978, a young Barnard College graduate began the process of planning her wedding. As the bride-to-be—a working woman and vocal feminist—filled out the paperwork for her wedding license, she was surprised to find that there was no place on the form for her occupation. When she asked the clerk at City Hall where she should provide that information, the woman responded, “Oh, we don’t ask the girls for their occupations.” The bride insisted her profession be recorded, and the kindly clerk willingly obliged. “Well, we’ve never done that before,” she said, “but … all right, sweetheart, what...

  9. 5 “It Matters Not Who We Love, Only That We Love” SAME-SEX WEDDINGS
    5 “It Matters Not Who We Love, Only That We Love” SAME-SEX WEDDINGS (pp. 134-168)

    On October 10, 1987, nearly 7,000 people witnessed a wedding on the National Mall in Washington, DC. Men and women cheered and threw rice and confetti as family, friends, and community members took part in the largest mass wedding in American history. After the celebrants exchanged rings and were pronounced newlywed, guests released hundreds of balloons into the air. Brides and grooms, dressed in formal wedding attire, cried and embraced after an “emotional and festive” ceremony. Like so many brides and grooms, participants identified the wedding day as one of the happiest, most meaningful days of their lives.

    But this...

  10. Conclusion
    Conclusion (pp. 169-182)

    On April 29, 2011, Prince William of Wales married Catherine Middleton. Before approximately 1,900 congregants, the wedding took place in Westminster Abbey, site of every royal coronation since 1066. Guests ranged from members of the British Royal Family to international superstars Elton John and David Beckham. The Prince wore a scarlet Irish Guards colonel’s uniform, while Middleton emerged from the queen’s 1977 Rolls Royce Phantom VI in a “lacy, long-sleeved, sweetheart-neckline gown with lace overlay” designed by Sarah Burton, creative director of the British label Alexander McQueen. The ceremony inside the church was broadcast worldwide. Those watching at home heard...

  11. NOTES
    NOTES (pp. 183-222)
  12. BIBLIOGRAPHY
    BIBLIOGRAPHY (pp. 223-238)
  13. INDEX
    INDEX (pp. 239-243)
  14. ABOUT THE AUTHOR
    ABOUT THE AUTHOR (pp. 244-244)