Before movies, radio, and television challenged the hegemony of the printed word, theSaturday Evening Postwas the preeminent vehicle of mass culture in the United States. And to the extent that a mass medium can be the expression of a single individual, this magazine, with a peak circulation of almost three million copies a week, was the expression of its editor, George Horace Lorimer. Cohn shows how Lorimer made thePostinto a uniquely powerful magazine that both celebrated and helped form the values of the time.
Subjects: History, Sociology
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