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MLA
“Preface.” Market Rebels: How Activists Make or Break Radical Innovations, by HAYAGREEVA RAO, Princeton University Press, Princeton; Oxford, 2009, pp. ix-xvi, www.jstor.org/stable/j.ctt7rsnq.3. Accessed 1 Aug. 2021.
APA
RAO, H. (2009). Preface. In Market Rebels: How Activists Make or Break Radical Innovations (pp. Ix-Xvi). Princeton; Oxford: Princeton University Press. Retrieved August 1, 2021, from http://www.jstor.org/stable/j.ctt7rsnq.3
CHICAGO
RAO, HAYAGREEVA. "Preface." In Market Rebels: How Activists Make or Break Radical Innovations, Ix-Xvi. Princeton; Oxford: Princeton University Press, 2009. Accessed August 1, 2021. http://www.jstor.org/stable/j.ctt7rsnq.3.

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