“Survival of the Biggest?” Building a Global Bank: The Transformation of Banco Santander, by MAURO F. GUILLÉN and ADRIAN TSCHOEGL, Princeton University Press, PRINCETON; OXFORD, 2008, pp. 51–72, www.jstor.org/stable/j.ctt7rv8m.7. Accessed 27 July 2021.
GUILLÉN, M., & TSCHOEGL, A. (2008). Survival of the Biggest? In Building a Global Bank: The Transformation of Banco Santander (pp. 51-72). PRINCETON; OXFORD: Princeton University Press. Retrieved July 27, 2021, from http://www.jstor.org/stable/j.ctt7rv8m.7
GUILLÉN, MAURO F., and ADRIAN TSCHOEGL. "Survival of the Biggest?" In Building a Global Bank: The Transformation of Banco Santander, 51-72. PRINCETON; OXFORD: Princeton University Press, 2008. Accessed July 27, 2021. http://www.jstor.org/stable/j.ctt7rv8m.7.
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