In 1955, Claude Lévi-Strauss proposed a mathematical-looking ʹCanonical Formulaʹ (hereafter CF) for the structural analysis of myth (Lévi-Strauss 1955: chap. 11). It purported to investigate the dynamics of a basic semiotic structure: what we would now call the ʹgenerative engineʹ of myth. This book focuses on, and offers tests and developments of, Lévi-Straussʹs pioneering endeavour. While some scholars consider the CF ʹa meaningless abracadabra,ʹ others have acclaimed it ʹan intelligent formulaʹ (see the first sections of chapters 5 and 10 for sources). For the mathematician and semiotician Solomon Marcus (1997), ʹLévi-Straussʹ explicit mathematics is poor, but the mathematical potential of

EP - 12 PB - University of Toronto Press PY - 2001 SN - 9780802035240 SP - 3 T2 - The Double Twist T3 - From Ethnography to Morphodynamics UR - http://www.jstor.org/stable/10.3138/9781442681125.5 Y2 - 2021/05/11/ ER -