@inbook{10.3138/9781442681125.5,
ISBN = {9780802035240},
URL = {http://www.jstor.org/stable/10.3138/9781442681125.5},
abstract = {In 1955, Claude Lévi-Strauss proposed a mathematical-looking ʹCanonical Formulaʹ (hereafter CF) for the structural analysis of myth (Lévi-Strauss 1955: chap. 11). It purported to investigate the dynamics of a basic semiotic structure: what we would now call the ʹgenerative engineʹ of myth. This book focuses on, and offers tests and developments of, Lévi-Straussʹs pioneering endeavour. While some scholars consider the CF ʹa meaningless abracadabra,ʹ others have acclaimed it ʹan intelligent formulaʹ (see the first sections of chapters 5 and 10 for sources). For the mathematician and semiotician Solomon Marcus (1997), ʹLévi-Straussʹ explicit mathematics is poor, but the mathematical potential of},
author = {Pierre Maranda},
booktitle = {The Double Twist: From Ethnography to Morphodynamics},
pages = {3--12},
publisher = {University of Toronto Press},
title = {Introduction},
year = {2001}
}