The people who shaped America's public broadcasting system
thought it should be "a civilized voice in a civilized community"
-- a clear alternative to commercial broadcasting. This book tells
the story of how NPR has tried to embody this idea. Michael P.
McCauley describes NPR's evolution from virtual obscurity in the
early 1970s, when it was riddled with difficulties -- political
battles, unseasoned leadership, funding problems -- to a first-rate
The book draws on a wealth of primary evidence, including
fifty-seven interviews with people who have been central to the NPR
story, and it places the network within the historical context of
the wider U.S. radio industry. Since the late 1970s, NPR has worked
hard to understand the characteristics of its audience. Because of
this, its content is now targeted toward its most loyal listeners
-- highly educated baby-boomers, for the most part -- who help
support their local stations through pledges and fund drives.
Subjects: Performing Arts, Sociology
Table of Contents
You are viewing the table of contents
You do not have access to this
on JSTOR. Try logging in through your institution for access.