New Television, Globalisation, and the East Asian Cultural Imagination
Challenging assumptions that have underpinned critiques of
globalisation and combining cultural theory with media industry
analysis, Keane, Fung and Moran give a groundbreaking account of
the evolution of television in the post-broadcasting era, and how
programming ideas are creatively redeveloped and franchised in East
Asia. In this first comprehensive study of television program
adaptation across cultures, the authors argue that adaptation,
transfer, and recycling of content are multiplying to the point of
marginalising other economic and cultural practices. They also show
that significant re-modelling of local TV production practices
occur when adaptation is genuinely responsive to local values.
Examples of East Asian format adaptations include Survivor, Who
Wants to be a Millionaire?, The Weakest Link, Coronation
Street, and Idol.
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