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Loyal to the Land

Loyal to the Land: The Legendary Parker Ranch, 1950-1970, Volume 2

Billy Bergin
Copyright Date: 2006
https://www.jstor.org/stable/j.ctt6wqrhn
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    Loyal to the Land
    Book Description:

    This heartfelt and often personal work continues the story of the Big Island’s Parker Ranch, one of the largest and most beautiful cattle ranches in the United States. It begins with the dynastic transition in ranch management from the formidable A. W. Carter to his son, Hartwell, who would be responsible for bringing the ranch effectively into the twentieth century. Although supervision of the ranch officially changed hands in 1937, A. W.’s wide-ranging influence continued to be felt for at least another decade. Later Hartwell Carter would also have to contend with the whims of ranch owner Richard Smart, who returned to the Islands in 1959, eager to take direct control of his estate. Under Carter’s stewardship, Parker Ranch raised its cow herd size by fifty percent and, through its subsidiary, Hawaii Meat Company, converted its beef marketing from a range-finished animal to a feedlot-confined, corn-fed, marbled carcass acceptable to the modern housewife. Hartwell Carter was followed by his assistant, Richard (Dick) Penhallow, as ranch manager in 1960. Penhallow’s tenure is given a detailed overview that illuminates his ambitious goals for improvements in water, land, livestock, personnel development, and the economics of the beef industry. Although Penhallow’s grand scheme for reorganizing an inefficient and divided industry into a single cooperative using state-of-the-art facilities ultimately failed, the subsequent history of beef marketing in the Islands bears out the soundness and wisdom of his ideas. In 1962 Smart selected Radcliffe (Rally) Greenwell as Penhallow’s successor. The new ranch manager arrived with strong, traditional values of stewardship handed down from generations of Kona ranchers. Greenwell’s initiatives were clear: to further enhance water development and increase the cow herd by thirty percent. He also instituted research to determine the cause of a scourge among young cattle called yellow calf syndrome. As the nine-year management of Greenwell unfolds, the book offers a close look at the leadership team of the era, which included Harry Kawai, John Kawamoto, Willie Kaniho, Yutaka Kimura, John Lekelesa, and Harry Ah Fong Ah Sam. The author, who became ranch veterinarian in 1970, also provides personal insights in the later sections of the book into the use of the element copper to greatly enhance the growth and health of cattle and the birth and expansion of the ranch’s Animal Health Program. The work concludes with the introduction of the mainland management team of Rubel and Lent, whose attempt to return to a pyramidal management structure took Parker Ranch by storm.

    eISBN: 978-0-8248-6342-5
    Subjects: History

Table of Contents

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  1. Front Matter
    (pp. i-iv)
  2. Table of Contents
    (pp. v-vi)
  3. FOREWORD
    (pp. vii-viii)
    Gordon Cran

    This second volume ofLoyal to the Land: The Legendary Parker Ranch, 1950–1970 (The Senior Stewards)covers the two decades following 1950. These years of changing management, accompanied as they were by different goals, resulted in turbulent times.

    Dr. Billy Bergin was directly involved during this period—first as an employee and later through his veterinary practice and his contact with management and those who carried out their decisions. Changes included new breeding stock, land sales, and new sections of the ranch with new foremen managing these areas. In addition to all this, other outside problems such as transportation,...

  4. PREFACE
    (pp. ix-xii)
  5. ACKNOWLEDGMENTS
    (pp. xiii-xvi)
    Kauka Billy Bergin
  6. ABBREVIATIONS
    (pp. xvii-xx)
  7. INTRODUCTION
    (pp. 1-3)

    Nearly a decade ago, I set out to produce a single volume of a book chronicling the birth and progress of the remarkable Parker Ranch. Early on, I recognized the magnitude, depth, and importance of the history of the ranch to the Territory and State of Hawai‘i, our national and global economy notwithstanding. I knew then that no single volume could adequately serve this magnanimous responsibility. The process grew first to two volumes, then to a trilogy. As the subject unfolded, it expanded further and now rests on four premises in time. This second volume covers the years from 1950...

  8. 1 THE REIGN OF HARTWELL CARTER
    (pp. 4-92)

    Alfred Hartwell Carter, only son and protégé of the esteemed A. W. Carter, who built the Parker Ranch to a level of greatness far beyond anyone’s imagination, embarked upon his career as manager of Parker Ranch while under the direct scrutiny and oversight of his father. Considering his lifetime investment toward building this powerful organization, it is not surprising that A. W. had difficulty giving up complete control of this empire to anyone—even his own son.

    As ranch manager, the position he held during the second half of his twenty-three-year tenure, Hartwell Carter executed the following six significant changes:...

  9. 2 THE DICK PENHALLOW MANAGEMENT ERA
    (pp. 93-205)

    These words, extracted from an article by Dick Penhallow in the June 1962 issue of the ranch newsletter,Paka Paniolo, succinctly describes why Parker Ranch is held dear in the hearts of all who have been part of its history. Dick Penhallow was no exception. He was loyal to the land.

    In 1948 Richard “Dick” Penhallow came to Parker Ranch as Hartwell Carter’s assistant. Hartwell later hired Roger Williams as a parallel assistant manager. Well-situated at neighboring Kūka‘iau Ranch, Williams was a consummate Hereford man closely aligned with the Carter family. Nevertheless, Penhallow arrived on Parker Ranch and reported for...

  10. 3 THE RALLY GREENWELL ERA
    (pp. 206-298)

    Richard Smart alone made the decision to select Rally Greenwell as new manager of Parker Ranch, a position sought by several men, including Greenwell’s brother Jimmy and Yutaka Kimura. Rally’s appointment was a popular one, for Rally was a local boy who came up through the ranks. He was, in fact, the first Parker Ranch cowboy to become general manager. The move occasioned a celebration on September 27, 1962, as cowboys and livestock personnel gathered at Rally’s house.

    If management changes were frequent, it certainly seemed so to ranch staff and cowboys. In less than three years the top job...

  11. PŌLEHULEHU: The End of the Day
    (pp. 299-300)

    Parker Ranch, when viewed in the panorama of these two decades, underwent a final but less than subtle transformation from the Carter dynasty of the past half century to the tenuous grasp of the Parker scion, Richard Smart.

    While he was grateful to the Carter men for providing stewardship of the estate, there were some indications that Richard Smart may have begrudged the fact that the outfit was becoming more of a Carter ranch than Parker. Not only did the Carters effectively gain and maintain control of the largest single nonroyal holding in the Territory of Hawai‘i, they presumptively implied...

  12. GLOSSARY
    (pp. 301-304)
  13. REFERENCES
    (pp. 305-306)
  14. INDEX
    (pp. 307-312)
  15. Back Matter
    (pp. 313-316)